Portrait of Mohamed Raafat, Founder of RAF Films

FROM THE FOUNDER

FROM THE
FOUNDER.

Director · Filmmaker — Founder of RAF Films

“I build stories you don’t just watch — you experience.”

— Mohamed Raafat

Cairo, Egypt · 9+ years directing · Est. RAF Films

Nine years behind the camera. One studio built to stop compromising.

I didn’t arrive at filmmaking through film school. I arrived through five years of civil engineering — and the slow realisation that what I was really building, in my head, was always a frame. Structure. Light. The weight of a shot. I left the drawing board and never looked back.

Nine years on, I’ve directed for Red Bull, Cairokee, Omar Khairat, Jaz Hotels, and some of Egypt’s most ambitious brands. I’ve shot in concert halls, on desert roads, inside symphonies, and on sets with nothing but a drone and a vision. What I’ve learned is simple: the brief is never the film. The film is what happens when the brief is taken seriously enough to break.

I founded RAF Films to stop compromising. To build a studio that treats every frame like it matters — because it does. This is what I do.

Selected direction credits.

  1. 2024 Director

    Red Bull CPD 2024 Worldwide Finals

    Global commercial — Red Bull

    • Directed the worldwide final commercial for Red Bull’s Can You Make It? 2024 campaign.
    • Led end-to-end production — from boards to delivery — coordinating multi-location crew.
    • Delivered a cinematic cut aligned with Red Bull’s global brand language.
  2. 2024 Director

    Red Bull Symphonic — Marwan Pablo & Nayer Nagy

    Live-concert film — Red Bull

    • Directed the live concert capture of Red Bull Symphonic featuring Marwan Pablo and conductor Nayer Nagy.
    • Ran a multi-camera cinematic rig with a full orchestra and a live audience.
    • Managed hand-off from live direction into post-production and final delivery.
  3. Ongoing Director

    Cairokee — Live Concert Direction

    Long-running collaboration

    • Ongoing concert direction for Cairokee — one of the region’s biggest live acts.
    • Multi-camera live cut, post-show film edits, and tour-grade visual content.
    • Shaped a recognisable visual identity across multiple live runs.

Formally trained. Continually certified.

Certification

Filmmaking Diploma

Soic Film Academy

2023 – 2024

Academic

Bachelor of Civil Engineering

High Institute of Engineering

2015 – 2020

CERTIFICATES

Soic Film Academy — Filmmaking Diploma

Soic Film Academy

Filmmaking Diploma

2023 – 2024

Skills & tools.

Skills

  • Film Directing
  • DP & Cinematography
  • Video Editing & Post-Production
  • Color Grading & Visual Storytelling
  • Live Concert & Event Direction
  • Scriptwriting & Storyboarding
  • On-Set Leadership & Crew Coordination

Tools

  • Adobe Premiere Pro · After Effects · Photoshop
  • DaVinci Resolve
  • Drone & Camera Operation Equipment
  • AI Generative Models — specialist in high-quality, photoreal AI-generated video & photography for media production
  • Claude Code — Vibecoding / AI-assisted development
  • Microsoft Office

Work with the director.

Bring the brief. I’ll bring the film.